Google Merchant Center · Google Shopping
Your products on Google Without needless suspensions
I set up Merchant Center and product ads for online stores: review preparation, a quality feed and campaigns calculated for profitability against your margin
When you need this
- Your Merchant Center is suspended or products are disapproved
- You're planning to launch Google Shopping and want to pass review without needless rejections
- Product ads are running, but profitability is low
- Merchant Center diagnostics show many errors and warnings
Review without suspensions
Review preparation
I prepare your site for Google's requirements before the review: return policy, shipping terms, contacts, checkout
Reinstatement after a “Misrepresentation” suspension
I find hidden reasons for the suspension, fix technical and content issues on the site and prepare an appeal
Protection from sudden stops
I set up automatic feed updates so price or availability mismatches don't get your account suspended in peak season
Product feed
Titles and descriptions for real searches
I refine product titles and descriptions so listings appear for commercial queries, not just by SKU
Price and availability sync
You don't pay for clicks on products that are out of stock
Standing out in results
Old and new prices with a sale badge, product ratings and reviews
Clean diagnostics
I fix errors and warnings: missing GTINs, wrong Google product categories, Schema.org markup
Profit, not turnover
ROAS based on your margin
I optimize ads so every dollar invested brings maximum revenue with your margin in mind
Product segmentation
I split campaigns by margin, bestsellers, seasonality and sell-through instead of keeping the whole budget in one basket
No “freeloader” products
I promptly turn off items that spend budget on clicks but bring no orders
Clicks from informed buyers
People see the photo, price and title right in search, so you pay for visits from those who are already fine with your price
Analytics and scaling
E-commerce tracking in GA4
You see which product went into the cart, at which step the buyer left and how much each campaign brought in
Dynamic remarketing
I bring buyers back with the exact products they viewed or left in the cart
Performance Max and Standard Shopping
I combine Google's algorithms with manual control of bids and search terms
Merchant Center stores your product data, while sales come from Shopping campaigns in Google Ads. I set up both parts together
How I work
Store check
Before launch, I assess the suspension risk: site, policies, feed
Preparation or reinstatement
I fix the site and feed and submit it for review or appeal
Feed
I optimize titles and attributes and set up automatic price and availability updates
Campaigns with ROAS targets
I launch product ads with a target return based on your margin
Management and reporting
I turn off unprofitable products and scale the ones that sell. Every month: spend, sales and return
FAQ
Why does Google suspend Merchant Center accounts?
Most often because the site doesn't meet the requirements: no clear return and shipping terms or contacts. Or prices and availability in the feed don't match the site
Can an account suspended for “Misrepresentation” be reinstated?
Yes. First, the causes on the site need to be found and fixed, then an appeal is submitted. Google makes the final decision, but proper preparation significantly improves the chances
How is Merchant Center different from Google Ads?
Merchant Center stores product data, and Google Ads shows it in ads. Product ads need both
What is ROAS and why does it matter?
ROAS is the revenue from every dollar spent on ads. I calculate a target ROAS based on your margin so ads bring profit, not just turnover
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